Fashion, Technology Resident

Mathilde Salliou

Founder of the Ewise conceptual brand, she’s reshaping the landscape of performance wear, infusing it with sustainability, innovation, and inclusivity.…

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Founder of the Ewise conceptual brand, she’s reshaping the landscape of performance wear, infusing it with sustainability, innovation, and inclusivity. With a background steeped in fashion and business, Mathilde‘s path has been a fusion of creativity and strategic acumen. From Working as a costumes and fashion designer, in editorial both in Paris and London, to business and marketing consultancy for start-ups and non-profits organisations.

However, it was her exploration of technology and innovation that truly ignited her passion. Immersing herself in AI at Oxford University’s Said Business School, where she focused her research on textiles and anti-counterfeiting, Mathilde recognised the potential to revolutionise the fashion industry. Her journey took a surprising turn when she delivered a lecture on the purpose of AI in the fashion industry in North Macedonia. Undeterred by challenges, Mathilde‘s determination grew, fuelled by her belief in ethical technology’s power for positive change. Mathilde is leading the development of an innovative fashion digital platform.

This platform uses advanced technology to project clothing onto the human body, offering users a realistic virtual fitting experience.  What makes Mathilde‘s project unique is its revolutionary ability to simulate the tactile sensation of fabric, allowing users to feel the texture as they would in real life.  This innovation has the potential to transform the way consumers shop for clothes online, bridging the gap between the digital and physical aspects of fashion.